PMRES Pty Ltd as Coach and Trainer will focus on Increasing Your Income, specifically targeting
Business Income so you can constantly Measure Growth against Market Share, this is the only income that management can directly Apply Measurement, Control Competitors and Influence Long Term Prosperity.
The Real Estate Income Stream
Of theThree Income Streams that Create a Sales Environment only Business Income can be Controlled, Measured and Improved, the other two are sales from Management Income and Personal Income.
| Management Income - |
Sales that are already in your office as part of your property management. Sales from this area
are usually gifted to sales people and only diminish cash flow, these sales do not contribute
towards business growth. |
| Personal Income - |
This income stream is best described by a common question,
“Have you got any listings coming up?”
As a testimonial states “It makes me smile when someone talks about where their next listing is
coming from, market share always has opportunities.” Personal Income is whom an agent meets,
and is difficult or impossible for management to measure business growth against the available income in the overall market. |
| Business Income - |
Is listing opportunities that are generated, it is impossible for personal income agents to know
everyone, it is realistic to have the market know you. Business Income is easily identified
from two sources, phone call and walk in listing opportunities. This is the greatest source of income,
it’s where business growth occurs and is measured against market share. |
| Measuring Sales Performance - |
In the role as Principal or Sales Manager it is your responsibility to measure results.
There are two, Monthly Income; based on agents personal income and ability or
Market Share, which increases management control by measuring how Proactive an
agent is through obtaining Market Share, how Professional an agent is by securing
Business Income and how Effective an agent is against your direct competition.
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PMRES Pty Ltd represents your office in the same way as a Sales Manager, getting the team focused, getting the team productive, keeping your business on track, maintaining presence in your marketplace and constantly improving environment; ultimately increasing overall income.
PMRES Pty Ltd will focus on many other areas which are located on the Solutions Page, Your Points of Difference these include:
- Manager Vs Leader
- Information Vs Knowledge
- Business Environment Vs Office Environment
- Sales Associate Vs Business Associate
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